Tuesday, 19 March 2013

We believe articles about artists are key reasons for the sucess of the music press

I understand that music magazines can be extremely sucessful due to the fact of supplying unique information and interviews in the articles. However I believe music magazines are popular because readers love to have exclusive information about their favourite artists, before the information becomes known by everyone. Devoted music lovers want to have all the latest information before anyone else. Similarly, the information is trustworthy and reliable, because it is published by professionals. One example which supports this point of view is an article in NME about a singer songwriter called Jake Bugg. The headline “The times they are a-changing” has an intertextual reference to a 1960s song by Bob Dylan, which is successful because it attracts people who like that particular genre of music. It also allows the reader to feel clever, because they understood the reference, which means that they are well informed and “ahead of the game” about their favourite music genre. Similarly, the article about Jake Bugg is very honest and informal. He uses a lot of swear words, which shows that the article is aimed at an older audience. His brutal honesty about other artists shows that he doesn’t try to be liked by anyone, as he is his own individual artist with his own opinions, and he disagrees with artists who try to conform to the media, to make everyone like them. He thinks it’s all about his music, and he would rather be admired for his music rather than his personality. As mentioned before, articles are a key reason for the success of music press, because magazine articles are always trustworthy and reliable, whereas anybody can post any information they want over the Internet, and we won’t know what is false and what is true. However, people may argue that articles in magazines are becoming outdated because people are able to get the same information even quicker via the internet. For example, many news reports have become well known all over the world after people reading about things on Twitter, such as Michael Jackson’s death, which shows that some social networking sites are more successful than the actual News Companies.

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